Marketing Resources
New Resources:
Communications Workshop Presentations - March 21-22, 2007
Arizona Cooperative Extension:
Marketing Arizona Cooperative Extension Using the Logic Model Approach (ppt)
Presentation to faculty/staff Spring, 2006 PowerPoint, Joanne Littlefield
Extension Marketing Toolbox from JCEP (ppt)
Audiences
Estimating Newspaper Readership
Information on How to Reach Your Target Audience
University of Arizona
The Red Bar Café
UA style guide, templates, logos (must have UA net id to use)
Visual Communication Audit - Phoenix Resources (ppt)
USDA/CSREES
Communicators Guide for Federal, State, Regional and Local Communicators
This Web site also includes a link to the presentation: " Communicating with Congress: How Capitol Hill is Coping with the Surge in Citizen Advocacy " )
USDA/CSREES image database
Photo Resources
Marketing Resources/Presentations from Other Universities
Audience Resources on the Web from Texas Cooperative Extension
Marketing Cooperative Extension at the Local Level (pdf): Sonya Varea Hammond, University of California Cooperative Extension
Extension Marketing Plan Summary from University of Georgia
2005 CALS Annual Conference
Branding Arizona (pdf)
Social Marketing: "Selling Education to Your Clients" (pdf)
Writing for the Web Resources
Study by John Morkes and Jakob Nielsen
Writing Well for the Web: Quick and Easy Tips for Non-Writers
Books of Interest
"The 22 Immutable Laws of Marketing"; Al Reis and Jack Trout
"The Tipping Point"; Malcolm Gladwell
"The World is Flat: A Brief History of the Twenty-first Century"; Thomas L. Friedman
